• Tudog marketing

    Tudog marketing

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  • Tudog strategy

    Tudog strategy

    • Sales
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    • Strategic Partnering
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  • Tudog capital

    Tudog capital

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    • Capital Recruitment Preparation
    • Capital Recruitment
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    Tudog coaching

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  • Tudog Training

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    • Capital Administration Tool
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Business Plans


The rationale behind dedicating the time and funds to the development of a business plan that the process forces you to ask tough questions and discover the answers. In the event your company is seeking to raise capital, it also provides you with the tool you need to engage and interest prospective investors.

The construction of a business plan goes beyond the detailed telling of a company's story. It serves to chronicle a company's past and plans for the future so that management can establish a blueprint for action (objectives, implementation strategies and tactics, timetables, budget) and prospective investors can review all the information they require to make an intelligent decision.

Service Delivered:

The Tudog Business Plan is divided into approximately 13sections (depending on if the business plan is for internal company use or for the purpose of recruiting capital). They are:

  1. Executive Summary - a general overview of the foundations of the business plan, including products, market overview, strategies, company overview, management, risks and financial data. This section provides an overview in order to set the stage for more in-depth discussion in the body of the plan.
  2. Investment Highlights - included only in a capital recruitment business plan, this section offers investors an overview of 8-10 compelling reasons an investor might wish to consider an investment in the company, including any proprietary or inherent market advantages the company may have.
  3. Market Overview - a review of the overall market sector within which the company operates, including expert reports on the current state of the market and analyst forecasts for the future of the market. Included as well are anticipated trends, updates on sub-divisions within the sector, investment patterns, and an overview of market leaders.
  4. Products - an overview of the products or services the company sells, including product benefits, any proprietary elements, pricing and product position (within the context of the overall market) and any additional product information.
  5. Company Overview - a detailed review of the company, including its mission statement, company history, corporate objectives and achievement to date.
  6. SWOT and/or PEST Analysis - a brief SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis on the company so that management has a tool to analyze its company as it relates to its competitors, its sector and its targeted markets. If the company is doing business abroad, a brief PEST (Political, Economic, Social, Technological) analysis may be included to provide management with an understanding of the foreign environment within which the company will operate.
  7. Research & Development - an overview of any R&D program the company may have, including product development, any technologies under development, any proprietary features or functions to be introduced, and the consequences for the company (and the market) these innovations may hold.
  8. Operations - a review of all aspects of the company's operations including, logistics, safety, training, procurement, manufacturing, and others. Each section details the operational imperatives and protocol.
  9. Business Strategy - a complete overview of the strategic foundations upon which the company rests. These include any strategies that are designed to overcome or mitigate risks, offset or neutralize competitors, deliver value (or exit) to investors, and enable the company to operate and deliver on its potential to generate profits.
  10. Marketing & Sales - an overview of the company's marketing targets, available channels, strategies to establish position, messages to be communicated, and tactics to reach the channels. The company's sales effort is detailed, including sales channels, sales processes and offerings to be brought to market.
  11. Management - the complete bios of all members of the company's senior management and Board of Directors. If the company also has any special advisory boards (scientific, technological, etc.) the bios of the individuals serving on these boards are also included.
  12. Risks - a detailed overview of all the risks - economic, operational, political - that may adversely affect the company, its performance, or its ability to implement its business plan. While this is a section of the plan companies typically prefer to downplay, Tudog urges clients to expand this section. Doing so protects the company from liabilities should a dissatisfied investor seek recourse. It also serves to identify for management all the possible risks for which they need to construct viable solutions.
  13. Financial Data - all the company's financial information, including an income statement, sales forecast, cost of sales, cash flow and balance sheet. Also included is a list of assumptions upon which the financial data is based and a use of proceeds if capital is being raised.


A Tudog business plan is a blueprint to success. Without a business plan your company may need to navigate the challenges presented to every business without a clear understanding of the core objectives and operational imperatives upon which the company's success depends.


The Tudog Business Plan is implemented in 4 phases:

Phase One: Interviews with Management

Tudog assists in fine-tuning the company's business strategies to establish a comprehensive, integrated business plan. Through discussions with company management Tudog learns the objectives, history, strategies, tactics, and more.

Phase Two: Composition of the Business Plan

Tudog composes the business plan.

Phase Three: Review of Draft

The business plan, once completed, is distributed to any and all company employees management designates. Each person is asked to read the plan carefully and make not of all suggested changes, questions and new ideas (generated by the plan but not included in the plan). Tudog then meets with all the participants and discusses all recommendations for changes. At the end of the meeting, the exact changes to be incorporated into the final document are agreed upon.

Phase Four: Composition of Final Document

Tudog composes the final version of the business plan.


Tudog presents a comprehensive proposal for all assignments, including assignment objectives, Tudog responsibilities, timetable for completion, and costs and payment schedule. Tudog delivers the highest quality customized business plans available at a cost that is often significantly lower than competitors.

Contact us for a quote today.

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