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Product Feasibility Studies


The dynamics of a new product idea (or application of an existing product to a new market segment) can be exciting. The success of a new product launching, however, comes when a great new product is combined with the information needed to match it to the right market (at the right price and through the right channels).

Tudog provides your company with the product feasibility study it needs to make the right decisions and improve the likelihood that the new product will succeed.

Service Delivered:

Tudog delivers a complete product feasibility report that includes:

  • An overview of competitive products
  • Applications and markets for the product
  • An assessment of product attractiveness
  • Price issues
  • Consumer perceptions
  • Positioning recommendations
  • Channels overview


New products need to be launched in accordance with a well conceived plan. The backbone of that plan is information.

The Tudog Product Feasibility Report provides clients with a true and accurate portrait of a products potential - without the dynamics of an internal company discussion where people tend to be invested emotionally (and sometimes professionally) in a product.

This independent assessment is critical to ensure success.


The Tudog Product Feasibility study is implemented in 3 phases:

Phase One: Understanding the Product

The Tudog product feasibility study begins with a series of in-depth discussions with the client so that we gain insight into the product, the company's goals for the product, where the product "fits" with all other company products, and how management expects to leverage the product in the market.

Phase Two: Scanning the Category

Once Tudog understands the product and what the company hopes to achieve with it, we scan the category to look for products that (a) make the same claims, (b) fulfill the same customer need, and (c) target the same customer for the same purpose. We examine each product and perform a SWOT (strengths, weaknesses, opportunities and threats) analysis on each. This allows Tudog to make recommendations for competitive positioning and customer message.

Phase Three: Product Trials

Tudog purchases and uses every competitive product, comparing it to the proposed new product for effectiveness, quality, convenience (ease-of-use), simplicity, and cost effectiveness.


Tudog presents a comprehensive proposal for all assignments, including assignment objectives, Tudog responsibilities, timetable for completion, and costs and payment schedule. Tudog delivers the highest quality customized study available at a cost that is often significantly lower than competitors.

Contact us for a quote today.

Latest News

  • 21 March 2017, 01:43 Tudog Client Kaya Holdings Opens Third Store

    Kaya Shack, a Tudog client, has announced that it has opened its third marijuana dispensary. The dispensary is located in Salem, Oregon and is of the Company’s "superstore" model, allowing for concept innovations and a broadening of the Kaya Shack brand. Tudog’s Chairman, Craig Frank, serves as Kaya Holdings’ CEO. Kaya Holdings is the parent company of Kaya Shack.

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  • 23 January 2017, 01:42 Tudog Client Revolutionary Tracker Partners with Samsung

    Tudog is proud to announce that its client – Revolutionary Tracker – has secured a platform development agreement with Samsung. Revolutionary Tracker is a leading independent designer of advanced wearable computer equipment for special markets, such as children and the elderly.

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