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Online Marketing Tactics

Companies selling goods and services over the Internet need to employ web based marketing tactics that serve to draw traffic to their website, improve visitors-to-buyers ratios and increase the amount each buyer spends. The use of the web as a marketing tool is a challenge because Internet users are now much more mission oriented in their web behavior and are less inclined to surf or allow themselves to be enticed into entering a web path that deviates from their intended destination.

The effectiveness of an online marketing program is dependent on the extent to which it succeeds in reaching the intended target audience at a time when the marketing message is relevant to the target. Initially it was believed that the web, with its data mining capabilities, would open up dramatic new opportunities to marketers, but the initial enthusiasm has proven exaggerated, largely because marketers were unclear in how they defined relevant and bombarded consumers with automated marketing messages that proved to have little genuine relevance to the site visitor.

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Getting Results from Your Website

With more than 77% of all American adults now online, and more than 175 million Americans using the Internet regularly, the argument that a website is an essential business tool is resolved before the debate begins. If your company isn’t taking steps and making a continuing effort to maximize its website it is leaving customers and revenue behind (for competitors to pick up).

Some of the hesitancy in developing and maintaining a good website is derived from misunderstandings of what it takes to make a website productive. This article shares 8 things you can do with relative ease to enable your website to deliver better results.

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Latest News

  • 21 March 2017, 01:43 Tudog Client Kaya Holdings Opens Third Store

    Kaya Shack, a Tudog client, has announced that it has opened its third marijuana dispensary. The dispensary is located in Salem, Oregon and is of the Company’s "superstore" model, allowing for concept innovations and a broadening of the Kaya Shack brand. Tudog’s Chairman, Craig Frank, serves as Kaya Holdings’ CEO. Kaya Holdings is the parent company of Kaya Shack.

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  • 23 January 2017, 01:42 Tudog Client Revolutionary Tracker Partners with Samsung

    Tudog is proud to announce that its client – Revolutionary Tracker – has secured a platform development agreement with Samsung. Revolutionary Tracker is a leading independent designer of advanced wearable computer equipment for special markets, such as children and the elderly.

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