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Classic Marketing Mistakes Vol.2

Last month we reviewed six common errors marketers make that hinder their efforts to boost company sales through increased awareness and heightened interest in what their company is selling. The discussion of marketing mistakes is crucial because the understanding of the common errors and the more remote ones too, can help us avoid making them, thereby further enhancing the chances that our marketing efforts will deliver the desired results - dedicated customers, more frequently buying, and increased revenues.


Classic Marketing Mistakes

There is an inherent contradiction in exploring marketing mistakes because marketing is, almost by definition, a process of trial and error. Many marketing gurus have stated that lack of mistakes is an indication of a lack of creativity in a marketing program, meaning that while the company may be playing it safe, they are limiting their potential by doing so. One response to the inherent errors of the marketing process has been to transform marketing into a science whereby options can be determined through study of the market and results can be measured via statistical analysis. While this approach has, in some ways, improved marketing by making it more exact (although not completely exact, as some would claim), it also, at least to the same extent, diminished marketing because has removed creativity and limited the exploration of options, leaving behind possibilities we'll never know even existed.


more articles...

5 Lies Marketers Tell (Sometimes)

10 Best Franchise Marketing Tactics

10 Tips for a Great Direct Mail Campaign

Association Marketing

Attracting Buyers to Your Exhibit

Attracting New Customers

Avoiding Classic Marketing Missteps

Avoiding Common Advertising Mistakes

Bad Marketing

Be Attractive to Attract Customers

Beware of the Binge

Charity as a Marketing Strategy

Cheap Marketing

CIMS – Comprehensive Integrated Marketing Strategy

Communicating Clearly

Constructing a Marketing Plan

The Corruption of Marketing

Creating a Great Press Kit

Creating an Effective Advertisement

Cross Promoting for Success

Customer Service is a Marketing Activity

Database Marketing

Demonstrating Expertise as a Marketing Tool

Designing the Customer Experience

Developing Your Tagline

Disrupting Business as Usual

Does Sex Really Sell?

Driving the Buy

Establishing Your Honesty

Excellence in Direct Mail

Fun as a Marketing Driver

Grade School Marketing

Guerilla PR Tactics

High Price Positioning

Improving Word of Mouth

Improving Your Company's Communications

Integrating Marketing

Internal Marketing

Internet Influences on Marketing

Launching An Effective Ad Campaign

Local Marketing

Making an Offer They Can’t Refuse

Memoirs of a Mangy Marketer

Market Research for the Small Business

Marketing & the Project Management Process

Marketing and ROI

Marketing During Rough Economic Times

Marketing Efficiency & Profits

Marketing Family Values

Marketing Financial Services

Marketing in a Dynamic Market

Marketing in Tough Times - Take Two

Marketing Lawyers

Marketing Metrics

Marketing Plans Revisited

Marketing Rules

Marketing Through Objectives

Marketing Throughout the Enterprise

Marketing to Create a Buzz

Marketing to Kids

Marketing to Men

Marketing to Women

Marketing to Women – Take Two

Marketing With Postcards

More E-Mail Marketing Hints

More Marketing Babble

One on One Marketing

Online Marketing Tactics

Prestige Marketing

Pricing Strategies – An Overview

Referral Marketing

Revisiting Corporate Image

Selecting the Right Marketing Strategy

So What’s So Important About Marketing Anyway?

Successful Retail Marketing

Survey Says

Tactical Marketing Moves

Targeting Markets

Ten Simple Public Relations Tactics

The Art & Science of Marketing

The “Before and After” Marketing Mode

The Centrality of Marketing

The Five Phases of Marketing

The Four Cornerstones of Marketing

The Ingredients of an Excellent Marketing Strategy

The “Inside – Outside” Marketing Model

The Integrated Plan

The Marketing Disconnect

The Promotion Locomotion

The Psychology of Pricing

The Success Model is an Oxymoron

Understanding Customers

Understanding Market Research

Using E-Mail for Effective Marketing

Using SWOT to Build a Marketing Strategy

Viral Marketing

Viral Marketing Revisited

Viral Marketing – Take Two

War Strategies & Marketing

Winning Over the Customer

Writing for Direct Mail Marketing

Writing for Effective Marketing

Latest News

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    Kaya Shack, a Tudog client, has announced that it has opened its third marijuana dispensary. The dispensary is located in Salem, Oregon and is of the Company’s "superstore" model, allowing for concept innovations and a broadening of the Kaya Shack brand. Tudog’s Chairman, Craig Frank, serves as Kaya Holdings’ CEO. Kaya Holdings is the parent company of Kaya Shack.

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