The Tudog Group -

Brighter Times Ahead

2011-07-29T22:35:13+00:00

There are few people who would contest the statement that 2003 was a year of transition. Politically, the war on terror took dramatically bold turns as the Hussein regime in Iraq was overthrown by a brilliantly executed American and British campaign and Afghanistan was more or less stabilized. On the Israeli front, proactive military strategies have confounded the terrorists and diminished their capacity to launch suicide bombings. Meanwhile, the Israeli government’s rumblings about unilateral action have had its desired affect as the Palestinians scramble to regain some semblance of political clout. All this in the shadow of an American presidential campaign - typically a year with few political surprises.

Back to Basics

2011-07-27T02:33:00+00:00

The expected resurgence of high tech activity has been taking a bit longer than we had all hoped and expected. The world is still to unstable to support growth in infrastructure and revolutionary new, technology oriented consumer products. The upswing will come, for sure, but just not right now. So what do we do to hold on until the going gets good again? We go back to basics.
Basics. The notion of solid business development that we all abandoned to one extent or another as we pushed forward at breakneck speed in order to rush to market or seduce some hapless VC out of their money.

Basics, like developing products, features and functions as a response to the genuine needs and problems of the market. Basics, like forming core descriptive materials focusing on benefits and wrapped in a strong, integrated program featuring branding and targeted marketing. Basics, like understanding our market and sales channels and seeking to match the two for effective sales. Basics, like serving clients like they are the lifeblood of our company – which, by the way, they are.

The Tudog Group -

Brighter Times Ahead

Back to Basics

Business Bites